Is a Custom Website Worth It? Here's the Math.

"Is a website really worth it?" is the most honest question a small business owner can ask. You work hard for your money. You should know exactly what you're getting and whether it'll pay off.

So let's skip the sales pitch and do the actual math.

The $900 Question

Studio 925's Foundation plan costs $900. That's a real number, and for a small business, it's not pocket change. So here's the question: how many customers does your website need to bring in to pay for itself?

For most service businesses, your website pays for itself with a single new customer. Everything after that is pure return.

What You're Actually Paying For

You're not paying for "a website." You're paying for a business tool that works 24/7 to:

That's not a line item on a budget sheet. That's a revenue channel. And every month it's live, it's working for you.

The Cost of Not Having a Good Website

This is the part most people don't calculate. When someone Googles your type of business and finds your competitor instead of you, that's a lost customer. When someone finds your site but it's slow, outdated, or hard to navigate on their phone — they leave.

You'll never see those lost leads in your analytics because they never made it to your site. But your competitors will.

Year One: The Full Picture

Here's what a realistic first year looks like for a service business with a $900 Foundation website and $49/month Full Support:

The Bottom Line

A custom website isn't an expense — it's the lowest-cost employee you'll ever hire. It shows up every day, never calls in sick, and works nights, weekends, and holidays. For $900, that's a bargain.

Frequently Asked Questions