Website Design for Boutiques & Retail Shops in Kentucky

It depends on whether you want to sell online. If your site's job is to show what you carry and get people in the door, the Foundation plan ($900, up to 5 pages) covers a homepage, what we carry, brands, visit us, and about. If you want separate pages for each category or brand to compete in local search, the Growth plan ($1,800, up to 10 pages) starts with a hands-on SEO audit. If you are ready to sell online, the Online Store plan ($2,600) adds secure checkout, customer accounts, and an admin dashboard to manage products. Extra pages are $75 each on any plan, and you own all of your files.

Not always. Plenty of boutiques do great with a site that shows what is in the store and makes it easy to call, message, or stop by. An online store makes sense when you already ship orders from Facebook Lives or DMs, you have customers out of town, or you want sales coming in while the shop is closed. If you are not sure, start with a browse-and-visit site. It can grow into an online store later.

Instagram and Facebook are great for showing new arrivals to people who already follow you, and they can show up in Google when someone searches your shop by name. Someone new to town searching "boutique near me" sees Google's map listings first, and those listings link to your website. A website gives that new customer a place to see your style, your hours, and the brands you carry in one spot. Keep posting. The website is the part you own and control.

Yes, depending on your plan. With the Online Store plan you get an admin dashboard to add products, photos, and prices yourself. On the Growth plan you get a simple editor for updating pages and photos. On Foundation with the Full Support hosting plan, just text me the photos and I'll post them, usually within a business day.

It can help a lot. A "brands we carry" page with each brand written out in plain text gives Google something to match when someone searches for that brand near them. Nobody can promise a ranking, but without that page, there is nothing for Google to match. One note: brands usually have rules about using their logos, so I use brand names in text and only add logos if the brand allows it.

Your store is custom built, so there is no monthly platform subscription on top of your website. You still pay for hosting, and like any card reader, the payment processor charges a small fee on each sale. You see exactly what those costs are before we start.

You send them, but they don't need to be professional. Phone photos work well if you shoot near a window in daylight, against a plain wall or table. Send a handful of shots of your store and your best sellers, walk me through your shop on a quick call, and I handle the writing and layout. You review and approve everything before it goes live.

You will have a working draft within 48 hours of our first conversation. Most browse-and-visit sites launch within 1 to 2 weeks after revisions. Online stores take longer, depending on how many products you are starting with. You review every page before it goes live, and revisions are included until you are happy.